The Problem

Our client had a large design team that was struggling to maintain consistency across all their design assets. Different designers were using different fonts, colors, and styles, resulting in a lack of cohesion in their overall brand identity. The client approached us to create a design system that would help maintain consistency and improve their overall brand identity.

The Solution

Our team conducted an extensive audit of the client's existing design assets to identify areas where consistency was lacking. We then created a comprehensive design system that included guidelines for typography, color usage, iconography, imagery, and more. We also created templates for common design assets such as presentations, social media graphics, and email newsletters. Finally, we provided training to the design team on how to use the design system and ensure consistency across all their design work.

The Result

The new design system had a significant impact on the consistency and quality of the client's design work. User feedback was overwhelmingly positive, with many commenting on how much easier it was to create consistent designs using the design system. The design team reported a significant decrease in the time it took to create new design assets, allowing them to focus on more high-value tasks. The client was extremely satisfied with the results and reported an increase in brand recognition and customer engagement as a result of the design system. Additionally, the design system won a design award for its innovative and comprehensive approach to maintaining brand consistency.