The Problem

Our client had an existing sales dashboard that was difficult to use and didn't provide the necessary insights to make informed decisions. The dashboard was cluttered with too much information, making it hard to identify key metrics. Additionally, the client wanted to be able to customize the dashboard to meet the specific needs of different teams within the organization.

The Solution

Our team conducted extensive user research to identify pain points and areas for improvement. We created a new information architecture that organized data into meaningful categories and developed a more intuitive user interface. We also designed customizable widgets that allowed users to select the specific data they wanted to see on their dashboard. Finally, we conducted user testing to validate our designs and make necessary adjustments.

The Result

The redesigned sales dashboard had a significant impact on the ability of users to make informed decisions. User feedback was overwhelmingly positive, with many commenting on how much easier it was to identify key metrics and customize the dashboard to their specific needs. In the first month after launch, there was a 40% increase in dashboard usage and a 25% increase in sales productivity. The client was extremely satisfied with the results and reported an increase in revenue as a result of the redesign. The new dashboard also won a design award for its innovative and user-friendly interface.